As you may know, OFS recently became part of Merkle Netherlands. Working closely together with our sister companies for the best national and international brands with our people-based strategy. Want to know more about our people-based strategy?
If there’s one constant in the retail industry, it’s change… and doing retail successfully means understanding the nuanced, sometimes-sudden changes in consumer behavior, and using data insights for business intelligence. Loyalty programs can be instrumental to this purpose.
Loyalty and CRM. For many brands and retailers, these two concepts are usually mentioned in the same breath. Both, when performing at their best, grant brands insights into the behaviors and motivations of their customers, and both are tools that enable personalized engagement